Welcome to
de creatieve directie BV
Welcome to
de creatieve directie BV
DCD, that’s us. As a direct advertising agency, we provide clear and data-driven solutions, focused on the needs of the customer. Our customer base is diverse, our portfolio multifaceted: strategy concepting, DTP/design, copy & art, website development, CRM, printing- and media purchasing (on- & offline). With a creative approach we ensure that the right message is heard loud and clear. Precisely where it makes a difference. This is how we bring quantitative marketing objectives within reach.
Founded in 2010
Knowledge of advertising since 1992
Whatever question you come to DCD with (growth / fun, funny or beautiful / charity / one-stop-copy-shop / full-service advertising agency / other), we dare to say: DCD knows…
2010
2013
2016
2020
Founded in 2010
Knowledge of advertising since 1992
Whatever question you come to DCD with (growth / fun, funny or beautiful / charity / one-stop-copy-shop / full-service advertising agency / other), we dare to say: DCD knows…
DCD knows...
Social Media
Facebook, Instagram, TikTok and LinkedIn. The land of the socials. There, where the campaigns are perfectly measurable and (brand) awareness is never far away. But beware: steer clear of the cliffs of overspending and inaccurate target group focusing. With this in mind, we chartered a safe course for AllDutch Yachting.
Radio & TV (RTV)
Radio and television are often said in the same breath. Try it for yourself. Before you can even mention it, your brand, product and/or a specific offer is enjoying the local or even national spotlight. DCD knows RTV, that is something we can claim after this commercial for Phone House.
Web design/development
A website is like a house: it needs to be designed, built and maintained. Sturdy, stable and future-proof, with an address that can be reached. DCD is your online contractor. We create websites in-house from start to finish. A selection of our work: GoProCasino, NowInsure and AllDutch Yachting.
AI
ChatGPT, Midjourney, Microsoft’s Bing, Google’s PaLM 2… The first impressions are crushing, but how do we separate the hype from the use value? At DCD we follow developments closely. We look for practical applications for both our and your business activities. Critically, but with an open mind. Because one thing is for sure: AI is here to stay.
Copywriting
2 seconds. That is how long the average recipient, according to research, takes to judge whether a text is interesting or not. The pressure on copy is therefore enormous. Whether you need a long- or short copy, or just someone who takes a critical look at your current text, we’re there for you. Take a look at our work for ‘Essent Zakelijk’ and De Telegraaf for instance. Feats of our actions (if we do say so ourselves).
Direct Marketing
Direct and measurable. Customer focused and creative. Retention, upsell, cross-sell, winback, new customers or complete CRM flows. Enough with the fancy terms, our work for VodafoneZiggo and Natuurmonumenten speaks for itself in the field of direct marketing. Achieving quantitative objectives, the rest is secondary.
Dtp/shaping & design
Presentations, corporate identity and logo development. A completely new corporate identity from scratch (e.g. for a start-up) or a rebranding of an existing style. No sooner said than done. Take the repositioning of The Share Council or the corporate identity development of Bar July as inspiration.
Offline
Bus stops, flyers, door-to-door, advertisements.. You name it, we make it. With results! Whatever your campaign needs, together we will look at which means deliver the best results. Looking for inspiration? Check out the campaign for Phone House and Optie 1.
Online
Online. An everyday umbrella term with infinitely varied and at least as complex content. E-mails, SEO, SEA, websites, social media, banners and pre-rolls; the list is long, the possibilities endless. Which channels fit the objectives that you want to achieve? Our cross-media perspective allows us to answer precisely this question. That is how we delivered a DM (offline) followed by an EDM (online) to SNS and VodafoneZiggo for a significantly better result!
Social Media
Facebook, Instagram, TikTok and LinkedIn. The land of the socials. There, where the campaigns are perfectly measurable and (brand) awareness is never far away. But beware: steer clear of the cliffs of overspending and inaccurate target group focusing. With this in mind, we chartered a safe course for AllDutch Yachting.
Radio & TV (RTV)
Radio and television are often said in the same breath. Try it for yourself. Before you can even mention it, your brand, product and/or a specific offer is enjoying the local or even national spotlight. DCD knows RTV, that is something we can claim after this commercial for Phone House.
Web design/development
A website is like a house: it needs to be designed, built and maintained. Sturdy, stable and future-proof, with an address that can be reached. DCD is your online contractor. We create websites in-house from start to finish. A selection of our work: GoProCasino, NowInsure and AllDutch Yachting.
AI
ChatGPT, Midjourney, Microsoft’s Bing, Google’s PaLM 2… The first impressions are crushing, but how do we separate the hype from the use value? At DCD we follow developments closely. We look for practical applications for both our and your business activities. Critically, but with an open mind. Because one thing is for sure: AI is here to stay.
Copywriting
2 seconds. That is how long the average recipient, according to research, takes to judge whether a text is interesting or not. The pressure on copy is therefore enormous. Whether you need a long- or short copy, or just someone who takes a critical look at your current text, we’re there for you. Take a look at our work for ‘Essent Zakelijk’ and De Telegraaf for instance. Feats of our actions (if we do say so ourselves).
Direct Marketing
Direct and measurable. Customer focused and creative. Retention, upsell, cross-sell, winback, new customers or complete CRM flows. Enough with the fancy terms, our work for VodafoneZiggo and Natuurmonumenten speaks for itself in the field of direct marketing. Achieving quantitative objectives, the rest is secondary.
Dtp/shaping & design
Presentations, corporate identity and logo development. A completely new corporate identity from scratch (e.g. for a start-up) or a rebranding of an existing style. No sooner said than done. Take the repositioning of The Share Council or the corporate identity development of Bar July as inspiration.
Offline
Bus stops, flyers, door-to-door, advertisements.. You name it, we make it. With results! Whatever your campaign needs, together we will look at which means deliver the best results. Looking for inspiration? Check out the campaign for Phone House and Optie 1.
Online
Online. An everyday umbrella term with infinitely varied and at least as complex content. E-mails, SEO, SEA, websites, social media, banners and pre-rolls; the list is long, the possibilities endless. Which channels fit the objectives that you want to achieve? Our cross-media perspective allows us to answer precisely this question. That is how we delivered a DM (offline) followed by an EDM (online) to SNS and VodafoneZiggo for a significantly better result!
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