Phone House stores were given a new, fresh and organised look to draw the shopping public inside. The website was also completely revamped making Phone House easy to find everywhere.
Win-back program, Offline
An extensive win-back program for Ziggo Alles-in-1. A total of 9 contact moments including a pop-up card full of flowers and a real doormat. This makes everyone really feel welcome at Ziggo again.
Identity and design
High time to review the concept of ‘ownership’. Hiring is the new buying! A bit revolutionary, you might say. By placing the emphasis on the circular economy, service and innovation, Dixons is now the first choice on the market.
No need to say things twice
Hearing loss happens very gradually. You often don’t notice it until suddenly you need to ask people to repeat everything. This feeling was translated into a striking visual. The number of hearing tests at Schoonenberg increased dramatically in the week following transmission.
Save the marsh-marigold landscape!
Special artwork was produced for this mailpack, including a set of 5 postcards. The campaign was a real hit, easily achieving the target amount in donations and donors even asked where they could order more cards.
A DM for top segment customers. When you opened it up, the timeline showed that even the best hearing solutions were improved within a few years. A simple and effective communication resulting in a high conversion.
At de creatieve directie, we are becoming more and more social! We’re working hard on video content for Phone House and iCentre as well as maintaining the social media channels for Dixons, iCentre, Optie1 and Typhone.
Win-back program, Online
Small animations in the online communications of the Ziggo Alles-in-1 win-back program improved the eDMs’ attention value and resulted in a better click-through rate.
A film that clearly explains the services EIP provides. Complex material made accessible. The target audience knows they’re in the right place.
More effective mailings for GEERS, a German hearing specialist. The number of hearing tests taken increased by over 100%!
Branding the Brand
A new, stylish shoe brand. With a no-nonsense mentality but without a commercial look & feel. The website and striking POS material – for use both as poster and as hand-out – gave this great brand ‘personality’.
The point of the new Mondial assistance app is clear straight away. Tap in the event of emergency.
Tagline, photo shoot, house style and website for this jewellery line.
A total visual style for health & safety organisation, Capability, stood out straight away in the generally dull health & safety landscape.
Car insurance with roadside assistance
A creative three-stage mailing created a preference position for the insurance intermediary. The result was a 33% increase in appointments and considerably more insurances sold.
An update of the house style and the website, resulting in an immediate increase in unique visitors per month.
The island of Griend was at risk of being lost without rapid action. The successful mailing resulted in sufficient financial support being raised to retain Griend for now.
Ruud van Nistelrooy and a great visual trick meant instant increased awareness of the brand.
Optie1 is the fastest growing, independent telecom retailer, partly as a result of the mobilising door-to-door leaflets and POS materials.
Schoonenberg always immediately shares information about the latest high-tech hearing aids with ENT doctors. This time a folder was used for a striking mailing.
DM with a real belt
A seatbelt with pinstripe for the business traveller, but one that can also really be used as a trouser belt. This creative symbol was a great awareness-raiser among intermediaries resulting in them advising Mondial Assistance much more often. Fasten your seatbelts, your business is ready for take-off!
The newsjacker was already there, as the Elfstedentocht (Eleven Cities Tour) came really close in 2012. Any participants with car trouble on the way to the start could be sure that Mondial Assistance wouldn’t leave them out in the cold!
House style evolution
Over the years, Optie1 has grown to become the first choice in telecommunications, particularly outside of the Randstad. Along the way, the house style has developed too.
A fantastic, convenient and super simple A3 Sales tool for the salesperson, making it so much easier to explain such things as insurance.
Simple short films show situations in which Univé Legal Support insurance is really useful.
The Phone House stores are full thanks to a new fresh house style, monthly door-to-door leaflets and advertisements.
Logo, house style and intranet for the Optie1, Phone House and Typhone.nl mother company.
Cool and self-assured packaging design for the VIP pre-launch. Including gift voucher, certificate of authenticity and a match to leave the right room around your finger when you put it on. And with a light-hearted reference to the sparkle of the diamond!
The Samsung Experience Stores are Powered by Phone House. A new house style delivered a huge boost to store visits in these stores too. The leaflet was changed and the POS material is now clearly of the Phone House family.
Handy information booklets encouraged hesitant customers to book a hearing test.
Editorial national door-to-door newspaper promoted the Free Hearing Test days, resulting in well-visited stores.
My Hearing Book
Personal Hearing Book offers tips and advice to help people adjust to new hearing aids, as well as contributing to a long-term relationship with customers.
Sometimes achieving appealing results can be so simple. The addition of an appointment card to the letter increased the response by 30%!
Options include eDMs, direct mails, banners, websites, social media campaigns, POS materials and activating radio or TV commercials. We take care of the entire process. We help you to define a strategic direction, develop creative concepts and take care of the development, up to and including the print management, if desired. It’s an approach that works; we prove that to our customers every day.
Our name says it all: everything starts with creative solutions. Being effective is always the starting point. Something the creative management of de creatieve directie guarantee.
Dtp | design
From design to quick & dirty advertisement, de creatieve directie’s professional studio offers it all. And always with maximum communication power.
An experienced account team results in short lines of communication. You always work with the same people, which means they can offer you fast and effective service.
The third Partner of de creatieve directie since the end of March 2016. Previously Director ILP World Wide at Brand Loyalty, the innovator in the area of loyalty programmes. As a General Director, he was also responsible for the success of 538Groep (Radio 538, SLAM!FM and Radio 10 Gold) for ten years. At dcd, he returned to his advertising roots because, with management positions at leading advertising agencies including Publicis, Ogilvy & Mather and Saatchi & Saatchi, he is certainly no stranger to this professional area.
At de creatieve directie he is responsible for commerce, business development and the expansion of new units for online marketing and business intelligence. Jan-Willem is a great proponent of result-oriented marketing. He’s crazy about the four women in his life and loves dancing to Armin van Buuren wearing his All Stars.
Studied at Grafisch Lyceum in Amsterdam in the early 1990s. Then started immediately at the hottest agency at the time: Lowe Kuiper & Schouten. As assistant Art Director, he contributed to big well-known campaigns. Mike also gained experience at Eigen Fabrikaat, Ogilvy and Saatchi & Saatchi. He has developed campaigns for the most diverse clients, from theme to activation, on and offline. In the end, it was his preference for result-oriented communications that led him to start at de creatieve directie. Mike is a fast thinker and always finds a pragmatic solution. Had he not become art director, he’d have been a stand-up comedian.
Starting on the management side of marketing communications in the early 1990s, she now knows this domain like the back of her hand. Both agency and customer areas hold no secrets for her. She has also worked for Nederlandsche Staatsloterij, De Combinatie van Factoren and VNU Media. Her motto: think before doing. What do we want to achieve and how should we do that? These are always the first questions. Her sharp analytical capabilities are invaluable in this. She understands the issues in no time and then supports her client to implement effective marketing. She is one of the founders and partners of de creatieve directie. You can recognise Manon from afar by her infectious laugh.
On the A10 ring road (Amsterdam) take the Zeeburg exit (s114). At the end of the exit, turn left at the traffic lights, following signs for the centre. Turn left at the traffic lights just before the Piet Heijn tunnel, following signs for Cruquius business park.
Cross the bridge and turn right at the traffic lights (Zeeburgerdijk). Then take the second road on the right. This is
Th. K. van Lohuizenlaan. Take another right on the roundabout (1st exit). You will find Cruquiusweg 109-B on the left after 800 metres.
By public transport
Closest bus/tram stop is Insulindeweg. Trams at this stop: 7 and 14. Buses at this stop: 37, 245 and 359. From this stop it is just 15 minutes’ walk to Cruquiusweg 109-B.