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de creatieve directie

For results-oriented, measurable communication.

Options include eDMs, direct mails, banners, websites, social media campaigns, POS materials and activating radio or TV commercials. We take care of the entire process. We help you to define a strategic direction, develop creative concepts and take care of the development, up to and including the print management, if desired. It’s an approach that works; we prove that to our customers every day.

Our staff

at de creatieve directie

Creation
Our name says it all: everything starts with creative solutions. Being effective is always the starting point. Something the creative management of de creatieve directie guarantee.

Dtp | design
From design to quick & dirty advertisement, de creatieve directie’s professional studio offers it all. And always with maximum communication power.

Account
An experienced account team results in short lines of communication. You always work with the same people, which means they can offer you fast and effective service.

The third Partner of de creatieve directie since the end of March 2016. Previously Director ILP World Wide at Brand Loyalty, the innovator in the area of loyalty programmes. As a General Director, he was also responsible for the success of 538Groep (Radio 538, SLAM!FM and Radio 10 Gold) for ten years. At dcd, he returned to his advertising roots because, with management positions at leading advertising agencies including Publicis, Ogilvy & Mather and Saatchi & Saatchi, he is certainly no stranger to this professional area.

At de creatieve directie he is responsible for commerce, business development and the expansion of new units for online marketing and business intelligence. Jan-Willem is a great proponent of result-oriented marketing. He’s crazy about the four women in his life and loves dancing to Armin van Buuren wearing his All Stars.

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Studied at Grafisch Lyceum in Amsterdam in the early 1990s. Then started immediately at the hottest agency at the time: Lowe Kuiper & Schouten. As assistant Art Director, he contributed to big well-known campaigns. Mike also gained experience at Eigen Fabrikaat, Ogilvy and Saatchi & Saatchi. He has developed campaigns for the most diverse clients, from theme to activation, on and offline. In the end, it was his preference for result-oriented communications that led him to start at de creatieve directie. Mike is a fast thinker and always finds a pragmatic solution. Had he not become art director, he’d have been a stand-up comedian.

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Starting on the management side of marketing communications in the early 1990s, she now knows this domain like the back of her hand. Both agency and customer areas hold no secrets for her. She has also worked for Nederlandsche Staatsloterij, De Combinatie van Factoren and VNU Media. Her motto: think before doing. What do we want to achieve and how should we do that? These are always the first questions. Her sharp analytical capabilities are invaluable in this. She understands the issues in no time and then supports her client to implement effective marketing. She is one of the founders and partners of de creatieve directie. You can recognise Manon from afar by her infectious laugh.

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By car
On the A10 ring road (Amsterdam) take the Zeeburg exit (s114). At the end of the exit, turn left at the traffic lights, following signs for the centre. Turn left at the traffic lights just before the Piet Heijn tunnel, following signs for Cruquius business park.
Cross the bridge and turn right at the traffic lights (Zeeburgerdijk). Then take the second road on the right. This is
Th. K. van Lohuizenlaan. Take another right on the roundabout (1st exit). You will find Cruquiusweg 109-B on the left after 800 metres.

By public transport
Closest bus/tram stop is Insulindeweg. Trams at this stop: 7 and 14. Buses at this stop: 37, 245 and 359. From this stop it is just 15 minutes’ walk to Cruquiusweg 109-B.